![]() ![]() It draws our eye to the mirror instead of the work.”Įlsa Freytag-Loringhoven, a Baroness and a formidable Dadaist, was a woman way ahead of her times. We believe that we need a guarantee, and that the only way to get that guarantee is with external feedback and results. Godin seems to wholeheartedly agree: “That’s because working in anticipation of what we’ll get in return takes us out of the world of self-trust and back into the never-ending search for reassurance and the perfect outcome. Urging the individual to be agnostic about the outcome of her activities, and instead bestow the highest degree of concentration and respect on and to the process forms the bedrock of the Bhagavad Gita philosophy. “The Practice” resonates with the teachings of the immortal Indian epic, Bhagavadgita, as the wisdom propounded by it permeates the pages of the book. It is not just Kipling whose seems to inspire Mr. The unmissable elements of Rudyard Kipling’s “If” may be detected in this lofty philosophy. Godin exhorts the artist to just trust her process, go about her work with generosity and purpose, and, to accept both positive and negative outcomes with a measure of equanimity. ‘Shipping’ here refers to the dissemination of the work by a painter, writer etc to the general populace. The creative, by shipping her work to the wider world has the opportunity to make a difference and thereby effect incremental positive changes. The practice is not the means to the output, the practice is the output, because the practice is all we can control.” Doing so would make the practioner a ‘creative’. “There’s a practice available to each of us-the practice of embracing the process of creation in service of better. Godin urges his aspiring readers to abandon the outcome of their passionate calling and instead develop an unrelenting focus on the practice/process. ![]() And to embrace the empathy required to make work that contributes with authenticity and joy.Ī cross between a change agent and a psychiatrist, acclaimed marketing Guru and best-selling author Seth Godin’s latest work, “The Practice” is a small book of powerful affirmations. With this book as your guide, you'll learn to dance with your fear. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along. ![]() Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. And engaging in the consistent practice of its pursuit is the best way forward.īased on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. But there is a pattern to who succeeds and who doesn't. From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Ĭreative work doesn't come with a guarantee. ![]()
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